Menu has 15 + years of experience in Creative advertising. She has been working with 4A agencies McCann Hong Kong, Razorfish Hong Kong and Shanghai. Her brand building contributions for international brands were over 40 such as Nike, adidas Originals, PUMA, Coke Cola, FILA, Bottega Veneta, LANVIN, CROCS, Carlsberg, Johnnie Walker, Heineken, Gap, IKEA & etc. In 2018, she founded selfFab. Creative studio, she started to run her own fashion brand and got a success feedbacks when first shown in Shanghai Fashion week. Her brand was invited to join Tokyo designer week, Rooms experience show in Feb, 2019. As one of the rising talent in the industry, she was awarded as top 10 young creative talent in 2008, and consistently creating high quality creative which won her lots of reputations. Internally she contributed business winning ideas and externally claimed awards from regional to international, HK4As, China 4As, Longxi, Adfest, Digital Media and Spikes, to name a few.

原則上來說，人都善變，只要基於原則之上，我們應該都享受善變selfFab. 的可持續時尚系統體現了這一哲學。 每一件服裝都是一個模組化的部件，可以進行解構，並輕鬆與各種風格組合，打破傳統設計的界限。這種創新的方式賦予服裝超越季節的能力，解決了時尚浪費的根本問題。透過我們的可持續時尚系統，我們以對永續性和創造力的承諾重新定義穿著。在本質上，變化是固有的，而在原則的基礎上，它是一種善變的力量。