Menu has 15 + years of experience in Creative advertising. She has been working with 4A agencies McCann Hong Kong, Razorfish Hong Kong and Shanghai. Her brand building contributions for international brands were over 40 such as Nike, adidas Originals, PUMA, Coke Cola, FILA, Bottega Veneta, LANVIN, CROCS, Carlsberg, Johnnie Walker, Heineken, Gap, IKEA & etc. In 2018, she founded selfFab. Creative studio, she started to run her own fashion brand and got a success feedbacks when first shown in Shanghai Fashion week. Her brand was invited to join Tokyo designer week, Rooms experience show in Feb, 2019. As one of the rising talent in the industry, she was awarded as top 10 young creative talent in 2008, and consistently creating high quality creative which won her lots of reputations. Internally she contributed business winning ideas and externally claimed awards from regional to international, HK4As, China 4As, Longxi, Adfest, Digital Media and Spikes, to name a few.

原则上来说，人都善变，只要基于原则之上，我们应该都享受善变selfFab. 的可持续时尚系统体现了这一哲学。 每一件服装都是一个模块化的部件，可以进行解构，并轻松与各种风格组合，打破传统设计的界限。这种创新的方式赋予服装超越季节的能力，解决了时尚浪费的根本问题。透过我们的可持续时尚系统，我们以对永续性和创造力的承诺重新定义穿着。在本质上，变化是固有的，而在原则的基础上，它是一种善变的力量。