Menu has 15 + years of experience in Creative advertising. She has been working with 4A agencies McCann Hong Kong, Razorfish Hong Kong and Shanghai. Her brand building contributions for international brands were over 40 such as Nike, adidas Originals, PUMA, Coke Cola, FILA, Bottega Veneta, LANVIN, CROCS, Carlsberg, Johnnie Walker, Heineken, Gap, IKEA & etc. In 2018, she founded selfFab. Creative studio, she started to run her own fashion brand and got a success feedbacks when first shown in Shanghai Fashion week. Her brand was invited to join Tokyo designer week, Rooms experience show in Feb, 2019. As one of the rising talent in the industry, she was awarded as top 10 young creative talent in 2008, and consistently creating high quality creative which won her lots of reputations. Internally she contributed business winning ideas and externally claimed awards from regional to international, HK4As, China 4As, Longxi, Adfest, Digital Media and Spikes, to name a few.

Garments are words. Outfits are sentences. Clothes have their own grammar, influenced by each personality and cultural background. We introduce new concepts and challenge conventions, making each garment changeable to push the boundaries of self-expression. At selfFab., we believe in making self-expression a common sense. selfFab.'s Sustainable Change System embodies this philosophy. Each garment, a modular piece, can be deconstructed and effortlessly combined with various styles, shattering the boundaries of traditional design. This innovative approach empowers clothing to transcend seasons, addressing the root of fashion waste. Through our Sustainable Change System, we redefine dressing with a commitment to sustainability and creativity. In essence, change is inherent, and within principles, it is a force for good.