Fashion Hong Kong Sustainable Pop-up Promotion in Paris

29 February - 25 March 2024

ABOUT THE SHOW

Eco fashion has emerged as a significant trend with growing awareness among consumers and industry stakeholders. Fashion Hong Kong will stage a thematic pop-up promotion of sustainable fashion and lifestyle products for 11 Hong Kong fashion and lifestyle brands in the month of March 2024 at the heart of Paris at rue du Marché St-Honoré, which is in the design area of Saint-Honoré street and close to the main shopping area of Boulevard Haussmann.

Objectives:
Showcase and promote the Hong Kong sustainable fashion and lifestyle designers’ brand-building efforts in the international realm;
Foster dialogues and raise awareness about sustainable fashion, ethical consumerism, and the circular economy;
Facilitate networking opportunities for participating sustainable brands and industry professionals.

Press Details

29 February - 25 March 2024

9 rue du Marché Saint Honoré 75001 Paris

DIRECTION

Objectives:

Showcase and promote the Hong Kong sustainable fashion and lifestyle designers’ brand-building efforts in the international realm;
Foster dialogues and raise awareness about sustainable fashion, ethical consumerism, and the circular economy;
Facilitate networking opportunities for participating sustainable brands and industry professionals.

Participating Brands:

1.	ARTY:ACTIVE	Apparel & Accessories (Activewear)
2.	WHY	Apparel & Accessories (Womenswear)
3.	KKLUE	Accessories (Fashionable accessories)
4.	Le Serenidad	Accessories (Fashionable accessories)
5.	Soulmatte	Accessories (Bags & scarves)
6.	Pair Pair Full	Accessories (Sustainable socks)
7.	Coat Tote	Accessories (Reusable tote bags)
8.	OLEADA	Accessories (Sustainable handbags)
9.	Bow Tie Shop HK	Accessories (Cufflinks and pocket square)
10.	Jardin Des Fontaines	Accessories (Scarves, tote bags, home & living goods)
11.	ditto ditto	Lifestyle Products (Letterpress stationery)