22 FEBRUARY 2018 – For the first time, the Hong Kong Trade Development Council (HKTDC) featuredfour leading Hong Kong design labelsat London Fashion Week,from 16-20 February. And on 16 February evening, the HKTDC organised the Fashion Hong Kong Fashion Presentation and Cocktail Reception at London’s Somerset House, which attracted more than 600 buyers, media representatives and fashion experts, fostering the exchangebetweenthe UK and Hong Kong fashion industry players.Several celebrities and fashionistas were among the attendees, including Mathew Anderson, CEO of British designer label Jenny Packham.

The Hong Kong fashion design line-up in London were: Yi Chan and Lary Cheung (Brand: HEAVEN PLEASE+), Vickie Au (Brand: HOUSE OF V), Dora Chu (Brand: MaisonVermillion) and Glori Tsui (Brand: METHODOLOGY). The 4 participating brands have their own unique character and the diverse mix has illustrated the wide variety of Hong Kong fashion.Local fashion bloggers as well as international fashion media attended the Fashion Hong Kong Fashion Presentation and Cocktail Reception, includingWWD, Business of Fashion and Wonderland.

Debut appearance at London Fashion Week
Fashion Hong Kong is a series of international promotions organised by the HKTDC to raise the global profile ofHong Kong fashion designers and labels. Since 2015, Fashion Hong Kong has been stagingworld-class runway shows at major international fashion events, including at New York Fashion Week, Copenhagen Fashion Week and Tokyo Fashion Week, toshowcaseHong Kong’s fashion design prowess.

Fashion Hong Kong Website: www.fashionhongkong.com 
Fashion Hong Kong Instagram: @hktdcfashionhk