Lulu Cheung designs a wide range of womenswear, from casual to formal wear. Her clients include Hong Kong models such as Eunice Chan and Janet Ma. Since her first runway show at Hong Kong Fashion Week in 1989, she extended her reach internationally to Tokyo, Singapore, Sydney, Australia, Beijing and Shanghai. Lulu received multiple awards, including the International Fashion Editors’ Best Hong Kong Collection Award at Hong Kong Fashion Week in 1996. Lulu was named one of the Ten Outstanding Designers at the Hong Kong Art & Design Festival in 2006 and got the award “Asia Chic Star Award” in Shanghai International Fashion Culture Festival, Shanghai Fashion Week in 2010. Lulu also actively participates in fashion events, being the judge of the Hong Kong Young Fashion Designers’ Contest in 2015 and Hong Kong Design Institute Graduation Fashion Show in 2015.

“I love life. I love beauty in simplicity and everything in nature. My inspirations are the colours of nature, its textures and forms. My design incorporates all these with the rhythm of life.” “I like my designs to conjure a carefree and buoyant feminine beauty but I also want to have down-to-earth practicality. My design is expressing the soft-yet-strong of women.”