KOYO William was named one of the Ten Outstanding Designers at the Hong Kong Art & Design Festival in 2013. With his successful fashion shows in the past 10 years, KOYO William is recognised and is one of the best stylists in Asia. Since then, well-known artists and celebrities have invited KOYO William to be their stylist. KOYO William had also been the Styling Director and Advisor for movies, concerts and newspapers. He is also one of the few Chinese designers who made a name in fashion denim after debuting his collection at his flagship store in Europe in 2007.

The KOYO brand specialises in European high street fashion, with European Style and Gothic Rock as its core design elements. “Destroy and Reborn” is not only its fashion philosophy, it is also the design concept and the design inspiration with the pursuit of disruptive innovation. The design team focuses on breaking the traditional design framework and strives to reflect disruptive innovation in the brand to redefine casual, party and formal line, thus giving full expression to KOYO’s idiosyncrasy and its indispensable contribution to the fashion scene.