FASHION HONG KONG

17 FEB 2025

FASHION HONG KONG BRINGS THE INNOVATION OF HONG KONG DESIGN AND FASHION TO MILAN WITH AN EXCLUSIVE POP-UP

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Fashion Hong Kong, the initiative promoted by Hong Kong Trade Development Council (HKTDC), arrives in Milan with an unprecedented pop-up store dedicated to Hong Kong fashion and design. Kindly sponsored by the Hong Kong Economic and Trade Office in Brussels, the temporary store will be open from 7 to 30 March 2025 in Corso Garibaldi 73, in the heart of the city of Milan.

This project is part of the international promotion activities of Hong Kong designers and brands, with the aim of strengthening the link between Hong Kong creativity and the dynamic panorama of Italian fashion.

Since 2015, Fashion Hong Kong has actively participated in prestigious fashion weeks and international events in cities such as New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai, offering a unique showcase for Hong Kong's innovative and diverse design. The Milanese pop-up represents a unique opportunity to discover the creative vitality of this hub.

A diversified offer to tell the story of Hong Kong fashion

The space hosts a selection of brands that represent the Hong Kong fashion and lifestyle scene. From bags to accessories for men and women, from jewellery to household objects, the pop-up offers visitors an immersive experience in the world of creativity of the Asian metropolis.

Maverick & Co presents a refined selection of high-quality backpacks and briefcases. The jewellery sector is represented by FEMANCE, DEROR JEWELLERY, La Serenidad and Love by the Moon, each with a unique and sophisticated style. SOULMATTE and JARDIN DES FONTAINES present various models of exclusive bags and scarves, designed for an audience attentive to detail and elegance.

Get the PONG offers functional and timeless design elements. IZSEL displays its iconic collection of rain boots, combining functionality and style. KnitWarm offers body warming products made with thermo-conductive fabrics. morphil glasses combine exclusive designs with high quality materials, ensuring style and comfort.

Crafts on Peel, a charity, features products that reinterpret traditional Hong Kong craftsmanship through contemporary design.

Hong Kong designers Angus Tsui, Bettie Jiang, Rickyy Wong and Nathan Moy, whose respective brands, ANGUS TSUI, Bettie Haute Couture, RICKYYWONG and Z I D I will show at London Fashion Week on February 20, 2025, will also display a selection of their collections in the pop-up store.

In addition to being a showcase for the fashion of the Asian metropolis, the pop-up is a cultural space dedicated to the discovery of oriental design, accessible to all enthusiasts of fashion, design and innovation.

This initiative is part of HKTDC's constant commitment to enhancing commercial relations between Italy and Hong Kong, encouraging new opportunities for collaboration between the two realities and strengthening the exchange of ideas and creativity between East and West.

About HKTDC

Hong Kong Trade Development Council (HKTDC) is the official body for promoting trade and investment in Hong Kong.
With over 50 years of experience, HKTDC plays a vital role in promoting international trade and strengthening economic ties between Hong Kong and the rest of the world.

Learn more about HKTDC.
Instagram: hktdcfashionhk_
Website: https://www.fashionhongkong.com.hk/

Contacts
Tiffany Cheung – tiffany.my.cheung@hktdc.org

Elda Leung – elda.cy.leung@hktdc.org