10 October 2018 – The Hong Kong Trade Development Council (HKTDC) is pleased to have received two major awards from the International Economic Development Council (IEDC). The Gold Excellence in Economic Development Award in the Special Event category and Silver Excellence in Economic Development Award in the Paid Advertising Campaign category both honour the HKTDC’s Fashion Hong Kong campaign at New York Fashion Week in the United States.
“We are honoured to receive these two awards from such an august body as the IEDC,” said Anthony Mak, HKTDC Director for New York. “Fashion Hong Kong at New York Fashion Week is an extensive marketing programme that includes runway shows, post-show receptions, business meetings, market visits and media interviews. The project brings economic benefits to both the US and Hong Kong by fostering business development in the fashion and creative industries. The Fashion Hong Kong campaign tactically promotes brand awareness for the event through selected media channels and social media platforms in the US market. Over time, this strategy has built a consistent image of Hong Kong as a trend-setting hub for fashion,” he added.
Fashion Hong Kong is an integrated and comprehensive campaign to promote Hong Kong designers and labels in the global fashion arena. It showcases Hong Kong’s fashion creativity and explores business opportunities for Hong Kong designers in the international marketplace. Held annually at New York Fashion Week since 2016, Fashion Hong Kong has taken nine fashion collections and 35 accessories brands to the US.
"This year our judges reviewed some extraordinary projects that advanced both communities and businesses,” said Craig Richard, 2018 IEDC Board Chair, and President and CEO of the Tampa Hillsborough Economic Development Corporation in Tampa, Florida. “We congratulate all the award winners and thank everyone who nominated their projects for sharing their success with fellow IEDC members. What we learn from each other helps us to grow and advance as a profession. We look forward to even greater participation from economic developers across the globe in the 2019 awards programme.”
The awards were presented at a ceremony on Tuesday, 2 Oct at the IEDC Annual Conference, which was held from 29 Sept-3 Oct in Atlanta, Georgia, in the US.
IEDC is the world's largest membership organisation for economic development professionals. Economic developers promote economic wellbeing and quality of life in their communities by creating, retaining and expanding jobs that facilitate growth and provide a stable tax base. From public to private, rural to urban and local to international, IEDC members represent the entire range of economic development. (Website: iedconline.org)
The Hong Kong Trade Development Council (HKTDC) has won two major awards from the International Economic Development Council. The Gold Excellence in Economic Development Award in the Special Event category and Silver Excellence in Economic Development Award in the Paid Advertising Campaign category both honour the HKTDC’s Fashion Hong Kong campaign at New York Fashion Week
Anthony Mak, HKTDC Director for New York, accepts the awards on behalf of the Council
The Fashion Hong Kong runway show at New York Fashion Week attracts a full house on 9 Feb 2018. It was part of the Fashion Hong Kong campaign, which brought three Hong Kong fashion brands to the New York event in February to launch their Fall/Winter 2018 collections. The brands are HEAVEN PLEASE+ (by design duo Yi Chan and Lary Cheung), ANVEGLOSA (by designer Annette Chan) and HARRISON WONG (by designer Harrison Wong)
The after-show reception at The High Line Hotel is attended by more than 250 fashion buyers, media representatives and fashionistas
The campaign also features the Fashion Hong Kong Showroom at Showroom Seven, a professional B2B (business-to-business) showroom providing a platform for designers to meet global fashion buyers
Please contact the HKTDC's New York Office:
Mandy Lo Tel: (212) 838-8688 Email: mandy.mk.lo@hktdc.org
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With 50 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.
