press release

Hong Kong Eco Fashion at Copenhagen Fashion Week
Fashion Hong Kong Show to Present Emerging Designers

24 January 2017 – Four emerging Hong Kong designers, Dora Chu, Kay Li, Kenax Leung and Vickie Au, will take part at the prestigious Copenhagen Fashion Week and Copenhagen International Fashion Fair (CIFF), from 31 January to 3 February.

Fashion Hong Kong comprises a series of international promotional events organised by the Hong Kong Trade Development Council (HKTDC) to present Hong Kong fashion designers and labels in the global fashion arena. Fashion Hong Kong returns to Copenhagen for the third consecutive year with four selected fashion designers at Copenhagen Fashion Week (AW17) and CIFF, with a focus on the use of eco-friendly fabrics. Other Hong Kong fashion accessory brands together with the runway showpieces will be presented at the Fashion Hong Kong Gallery at CIFF.

A dazzling Fashion Hong Kong Show will be held at the Thorvaldsens Museum at 6pm on 31 January, the first day of Copenhagen Fashion Week. As the only show from Asia, the Fashion Hong Kong runway show will be staged in a historical venue surrounded byworld-class art and sculptures unique to Copenhagen.

Among the four Hong Kong fashion designers, Kenax Leung will return to the runway with his new collection "waste isn't just waste", which represents the contrast between a jolt of energy as well as a sense of familiarity and comfort. Kay Li, with her "The Great Expectation" collection, evokes the feeling of helplessness to the explosion of anger, eagerness to happiness experienced by a bride of an arranged marriage. Vickie Au of HOUSE OF V will showcase the geometry and architecture-inspired collection "Sensuous Illusion", which heralds a new type of re-sculpted simplicity, where smart mixing of materials and colour combination becomes a unique part of the minimalist look. Dora Chu's latest party-dress collection "Eternal Empress" introduces royal history intrigue by merging bold, romantic and textural elements, which form the core of her brand Maison Vermillion.

"In Hong Kong, we have an ideal and supportive environment for the fashion industry," said Raymond Yip, Deputy Executive Director, HKTDC. "We have a strong heritage in the fashion business; from textile supplies, fashion design and manufacturing to marketing and sales support services. We have a pool of talented and creative fashion designers. You can easily recognise their creativity and aspirations from the aesthetic blend of fabrics and cuttings of their collections. Through promoting the Hong Kong designers and brands in the international fashion arena, we hope to promote and showcase their talents. This time, we are also glad that the Hong Kong designers have included some eco fashion elements in their latest collections."

Fashion Hong Kong is collaborating with The Hong Kong Research Institute of Textiles and Apparel (HKRITA) to introduce eco fashion to Copenhagen. Two latest textile technologies Chitosan Yarn and Nu-Torque Yarn will fuel the selected showpieces with eco-friendliness. It is the first time for Fashion Hong Kong to GO GREEN! Explore more on the runway at Copenhagen Fashion Week and in the Gallery at CIFF!

To further showcase local design, Fashion Hong Kong also has a presence at CIFF, which this year takes place at Bella Center. Fashion Hong Kong Gallery will introduce the four designers' runway collections and several fashion accessory brands to buyers, the media and fashion followers (brands listed below).

Considered Asia's fashion centre, Hong Kong is well-respected for its design talent,high-quality products and international outlook. The Fashion Hong Kong show and Fashion Hong Kong Gallery provide exceptional opportunities for professional buyers and the media to learn about Hong Kong's creativity and explore new business opportunities.

For more information regarding the designers and their collections, please visit the websites below:

Designer Brand Collection
Dora Chu Maison Vermillion
www.maisonvermillion.com
Eternal Empress
Kay Li KAY LI
www.kay-li.com
The Great Expectation
Kenax Leung KENAXLEUNG
www.kenaxleung.com
waste isn't just waste
Vickie Au HOUSE OF V
www.house-of-v.com
Sensuous Illusion

Campaign Details:

Event Fashion Hong Kong
Website www.fashionhongkong.com.hk
Instagram hktdcfashionhk

Event Details:

Event Fashion Hong Kong Show at Copenhagen Fashion Week (AW17)
Format Fashion Group Show
Date 31 January 2017 (Tuesday)
Time Show starts at 6pm. Doors open at 5:30pm
Venue Thorvaldsens Museum
Brands HOUSE OF V, KAY LI, KENAXLEUNG and Maison Vermillion
Website http://www.copenhagenfashionweek.com/designer/fashion-hong-kong
Hashtags #fashion_hongkong #CPHFW
Event Fashion Hong Kong Gallery at CIFF
Format Booth, Display and Business Matching
Date 1-3 February 2017 (Wednesday-Friday)
Time 9am–6pm
Brands HOUSE OF V, KAY LI, KENAXLEUNG and Maison Vermillion BIG HORN, FRANCO Y., LUISA LEITAO, Pack n' Go, T.A.T., Wingki Kwok Illustration
Website http://ciff.dk/areas-style-setters-bungalows.html
http://www.copenhagenfashionweek.com/schedules?type%5b0%5d=579
Hashtags #fashion_hongkong #CIFFDK
Networking Event Meet the Fashion Hong Kong designers
Date 1 February 2017 (Wednesday)
Time 4-6pm
Venue Style Setters Bungalows C4-110, Bella Center Copenhagen

Photo:
https://www.dropbox.com/sh/zl4c6p8t7cfqav4/AABgG1hxdDcvSiFCN58sucPua?dl=0

Kenax Leung returns to Copenhagen with his new collection "waste isn't just waste," which represents the contrast between a jolt of energy and a sense of familiarity and comfort
Kay Li's "The Great Expectation"collection evokes a range of feelings from helplessness and anger to eagerness and happiness experienced by a bride of an arranged marriage
Vickie Au will showcase the geometry and architecture-inspired collection of HOUSE OF V "Sensuous Illusion", which heralds a new type of re-sculpted simplicity, where the smart mix of materials and colour combination become a unique part of the minimalist look
Dora Chu's latest party-dress collection "Eternal Empress" introduces royal history intrigue by merging bold, romantic and textural elements, which is at the core of her brand Maison Vermillion
Copenhagen is not only a fashion city, but also a city of fine art, architecture and culture, providing inspiration for many renowned artists and fashion designers
A dazzling Fashion Hong Kong show will be staged at the Thorvaldsens Museum at 6pm on 31 January

Media Enquiries

Please contact the HKTDC's Communication and Public Affairs Department:
Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org

To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc

About the HKTDC

The Hong Kong Trade Development Council (HKTDC) celebrates its 50th anniversary this year. The HKTDC is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.