press release

Hong Kong Designs meet Fashion Forward Europeans
Overwhelming Response to Fashion Hong Kong at Copenhagen Fashion Week and CIFF

16 February 2016 – Supported by the Hong Kong Trade Development Council (HKTDC), three leading Hong Kong fashion designers, Doris Kath Chan, Kenax Leung and Lulu Cheung participated in the prestigious Copenhagen Fashion Week (AW16) and Copenhagen International Fashion Fair (CIFF), from 3 to 5 February.

The Danish capital Copenhagen has long been regarded as a city of fine art, architecture and inspiration, where the fashion community is known for its minimalistic and sustainable design approach. The Copenhagen Fashion Week (AW16) programme was packed with numerous Nordic and international brands, including the Top 10 Danish fashion brands selected by official tourism website (visitcopenhagen.com) such as Baum und Pferdgarten, By Malene Birger and Henrik Vibskov.

The three Hong Kong fashion designers, featuring a mix of ready-to-wear (men's and women's wear) and cocktail dresses, demonstrated their versatility during the Fashion Hong Kong show at the Copenhagen City Hall on 4 February. The aesthetic design of the venue complemented the show, which was the only event to present Asian designers at AW16.

Of the three Hong Kong fashion designers, Doris Kath Chan took part in the event for a second time, while renowned designer Lulu Cheung and up-and-coming talent Kenax Leung made their debuts at the event. Their Autumn/ Winter 2016 collections for the show displayed the depth of their talent and skill. Doris Kath Chan's Little by Little collection symbolises innocence and a fresh start in life – including first sights, sensations and moves. Kenax Leung's BE NOT SO GENTLE is inspired by Mel Kendrick, an artist known primarily for his wood and cast-concrete sculptures; the fashion style celebrates youth culture and a passion for experimentation. Lulu Cheung's Flow takes its cue from ballet movements, evoking harmonious and peaceful rhythms, a post-romantic spirit and the power of the human body.

A full-house attendance of more than 400 buyers, media and fashionistas attended the Fashion Hong Kong runway show, which grabbed the attention of fashion followers and industry players alike. Highlights and photos of the show were uploaded on various social media channels by participants and the media, many of whom commented that the show was stunning and refreshing and demonstrated the versatility and unique qualities of Hong Kong design. The Daily, the official newspaper of the Copenhagen Fashion Week, covered Fashion Hong Kong on three consecutive days.

Apart from staging the Fashion Hong Kong group show (4 February), Fashion Hong Kong Gallery was also set up (3-5 February) at the concurrent tradeshow Copenhagen International Fashion Fair (CIFF) to facilitate networking and business opportunities. Regular collections and image-building showpieces were displayed by participants to introduce full collections to buyers. In addition, more fashion accessories brands were showcased to present a complete range of fashion from Hong Kong. They included, BIG HORN, FAVEbyKennyLi, DARE TO DREAM, les amis, Loom Loop, Tasteless Hat Co, Vincelle and VOLARE.

The HKTDC supports Hong Kong industries such as the fashion industry by creating marketing opportunities. In addition to Copenhagen Fashion Week, the HKTDC joins hands with designers to explore other fashion markets, such as taking part in New York Fashion Week (mid-February) and Tokyo Fashion Week (October). In Hong Kong, Hong Kong Fashion Week for Spring/Summer and CENTRESTAGE will be held in July and September respectively.

Related websites:

Fashion Hong Kong runway show photo and video http://www.copenhagenfashionweek.com/designer/fashion-hong-kong
Fashion Hong Kong Gallery http://bc.bizzfinder.net/en/fashion-hong-kong-gallery-hong-kong-trade-development-council
Copenhagen Fashion Week AW16 http://www.copenhagenfashionweek.com/about/about-copenhagen-fashion-week

Collections:

DORISKATH collection "Little by Little" http://we.tl/1psWKeBcgC
KENAXLEUNG collection "BE NOT SO GENTLE" http://we.tl/qHH9WhQHip
LU LU CHEUNG collection "Flow" http://we.tl/9d2eEhgL7U

Photo Download:
https://www.wetransfer.com/downloads/692af660c1ccd46f75ab13a03884e31220160216012608/256a0da028eae1674f99c4a19df2c88320160216012608/5a9641

The HKTDC and three talented Hong Kong designers, Doris Kath Chan, Kenax Leung and Lulu Cheung, join forces for the Fashion Hong Kong runway show at Copenhagen Fashion Week (AW16)
Evening gown designer Doris Kath Chan attended Copenhagen Fashion Week for the second time with her new line of cocktail dresses.

Left: This 2-in-1 outfit received a good response from the international fashion community
Celebrating her eponymous label's 20thAnniversary, Lulu Cheung introduced her new ballet-inspired collection Flow, featuring delicate materials at the runway show in Copenhagen. The collection expresses the "soft-yet-strong" character of women.

Left: This outfit was highlighted in The Daily(official newspaper of Copenhagen Fashion Week).
As an up-and-coming young talent, Kenax Leung incorporates the elements of youth culture in his designs. His chic street cred designs are widely supported by celebrities. Left: The style expresses the designer's attitude which is reflected in the concept of his BE NOT SO GENTLE collection
The venue for the Fashion Hong Kong runway show – Copenhagen City Hall, is located in the city centre. The building was inaugurated in 1905 and the aesthetic design complemented the show. Large TV walls were set up outside the City Hall and Højbro Square to broadcast footage from the show during the Fashion Week, while Copenhagen City was "dressed up" for the occasion
To raise awareness of Hong Kong fashion, a citywide promotion campaign was organised across Copenhagen from 1 February. Eye-catching Fashion Hong Kong promotional materials were placed at seven lifestyle spots in addition to the official venues (including coffee shops, hotels and book stores). Promotional videos were also played as digital advertisements at Copenhagen Airport, reaching passengers at strategic locations
Local fashionistas tried on pieces from the participating designers. Left: Danish fashionista Mike Afsharian attended Fashion Hong Kong show, wearing Kenax Leung's design Right: Danish celebrities Mathilde Norholtand (Left) and Simone Lykke (Right) also attended the Fashion Hong Kong runway show, and said that it enabled them to appreciate the fashion designs which are different from Danish, European and American designs
Many locals regard Copenhagen Fashion Week as an unmissable event, and they enjoy expressing their creativity through unique lifestyle designs
Fashion Hong Kong Gallery at Copenhagen International Fashion Fair (CIFF) (3-5 Feb) enabled Hong Kong designers to have in-depth exchanges and networking opportunities with media, buyers and European fashion lovers

Media Enquiries

Please contact the HKTDC's Communication and Public Affairs Department:
Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org

To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc

About the HKTDC

The Hong Kong Trade Development Council (HKTDC) celebrates its 50th anniversary this year. The HKTDC is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.