press release

"Fashion Hong Kong" x Japan
Top Hong Kong Fashion designers to attend Tokyo Fashion Week

6 October 2015 -Five innovative Hong Kong fashion designers; Chailie Ho, Kathy Lam, KOYO William, Lulu Cheung and Polly Ho, will showcase their 2016 Spring/Summer collections at the Mercedes-Benz Fashion Week TOKYO this month. The group show, “Fashion Hong Kong”, which is organised by the Hong Kong Trade Development Council (HKTDC), will be held at Hall B in Shibuya Hikarie at 8:30pm on 14 October.

Versatility from five fashion designers
Tokyo is known for its fashion-forward culture and the Mercedes-Benz Fashion Week TOKYO is one of the top-tier international fashion weeks. In the “Fashion Hong Kong” show, Chailie Ho will present her collection “Mermaid Circus”, which is built around fluid shapes and presented in hand-drawn watercolour prints. The latest collection by Kathy Lam will feature a playful dichotomy between white and blue that was inspired by “Lorelei”, a song by the famous band, Cocteau Twins. KOYO William will apply functional fabrics that are highly resistant to harsh environments to his collection “Welcome on board”. Lulu Cheung will introduce her “Light It Up” collection, which focuses on spreading positivity and love through natural forms that express buoyant femininity. Last but not least, Polly Howill unveil her collection “The Happy Prince”, which is inspired by the popular children’s story and created with delicate Canton silk.

Hong Kong’s strong fashion heritage
“In Hong Kong, we have an ideal and supportive environment for the fashion industry. We have a strong heritage in the fashion business, from fashion design and manufacturing to marketing and sales supporting services, everything is fueled up and ready to go,” said Raymond Yip, Deputy Executive Director of the HKTDC. “We have a pool of talented and creative fashion designers and you can easily recognise their creativity in the collections. Through introducing the Hong Kong designers and brands to the international fashion arena, we hope to promote and showcase their talents.” Mr Yip added that the Hong Kong designers are thrilled to have the opportunity to display their latest collections at the Mercedes-Benz Fashion Week TOKYO and present their finest designs to local buyers, media, bloggers and fashionistas.

Local Japanese buyers and PR experts have specifically made a trip to Hong Kong to assist the designers with their collection preparations. Prior to the “Fashion Hong Kong” show, designers will be able to meet with representatives from PARCO, a prominent local department store, to discuss the latest information in the fashion and retail industries. The “Fashion Hong Kong” show will be followed by the Fashion Gallery at CUBE1,2,3 on 15 October and the Joint Exhibition at Hillside Terrace from 20 to 22 October. At the Fashion Gallery, visitors will be able to see and feel designers’ runway pieces and other collections. A selection of items that inspired the designers will also be presented. Designers will be available on site to discuss their ideas and creations with visitors.

Experience Hong Kong in Tokyo
The HKTDC is collaborating with the brand Chef Nic Cookies, founded by renowned Hong Kong singer and actor-turned-entrepreneur Nicholas Tse, to provide an authentic taste of Hong Kong at the Fashion Gallery. As his first foray into the food business, Chef Nic Cookies is based on four flavors: sweet, sour, bitter and spicy, represented by butter, lemon, dark chocolate and chili cookies.To respect the Japanese culture and its strong emphasis on tradition, we have partnered with Polytrade Paper, a premium and awarding-wining paper supplier from Hong Kong, to provide top quality eco-friendly materials and inspirations for the event.

By collectively presenting fashion, paper art and food at “Fashion Hong Kong”, the event highlights Hong Kong’s position as a lifestyle trendsetter in Asia.

“Fashion Hong Kong” is a series of overseas promotional events organised by the HKTDC to promote Hong Kong fashion designers and brands at leading international fashion weeks. In addition to Mercedes-Benz Fashion Week TOKYO, the 2015/16 series also includes Hong Kong designer participation in Copenhagen Fashion Week and the upcoming New York Fashion Week.


Fashion Hong Kong” (Fashion Show)
Date :14 October 2015 (Wednesday)
Time :8:30 pm
Address:Shibuya Hikarie Hall B, 9/F Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo, Japan zip 150-8510
Website:http://tokyo-mbfashionweek.com/en/brands/detail/fashion-hong-kong/

Fashion Gallery” (Showroom)
Date :15 October 2015 (Thursday) Time :11:00 am – 8:00 pm
Address:CUBE 1,2,3, 8/F Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo, Japan zip 150-8510
Website:http://www.hikarie.jp/floormap/8F.html / http://www.hikarie8.com/cube/about.shtml

Joint Exhibition (Business Matching)
Date :20 – 22 October 2015 (Tuesday - Thursday)
Time :20 – 21 October 2015 10:00 am – 9:00 pm; 22 October 2015 10:00 am – 6:00 pm
Address:Hillside Banquet (Hillside Terrace C), 29-8 Sarugakuchō, Shibuya-ku, Tokyo, Japan zip 150-0033
Website:http://www.hillsideterrace.com/index2.html

Mercedes-Benz Fashion Week TOKYO 2016 Spring/Summer
Date :12 – 18 October 2015 (Monday – Sunday)
Website:http://tokyo-mbfashionweek.com/en/aboutmbfwt/

Photo download:
https://hktdc.sharepoint.com/sites/public/CPA/_layouts/15/guestaccess.aspx?guestaccesstoken=2oG0XVZlBYPgblNmuxkWeW7TUThidNiBZv31ZNZlb7s%3d&docid=0cef6ea123423426e820995656af7e8e8

Designer

Brand

(images from previous collections)

Chailie Ho

Chailie Ho

Kathy Lam

KATHY LAM STUDIO

KOYO William

KOYO

Lulu Cheung

LULU CHEUNG

Polly Ho

Loom Loop

Nicholas Tse

(Chef Nic)

Chef Nic Cookies

(by Nicholas Tse)

Media Enquiries

Please contact:

The HKTDC Tokyo Office
Satoshi Yoneoka Tel: (81) 3 5210 5850 Email: satoshi.yoneoka@hktdc.org

The HKTDC's Corporate Communication Department
Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org

To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc

About the HKTDC

The Hong Kong Trade Development Council (HKTDC) celebrates its 50th anniversary this year. The HKTDC is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.