Dora Chu
Maison Vermillion
DESIGNER PROFILE
Dora Chu graduated from Central Saint Martins in womenswear. Dora has vast design experiences and has contributed in design studios such as Alexander McQueen, Jenny Packham and Vivienne Tam. Her academic background as well as exposure to different facets of the fashion business, culminated in the creation of Maison Vermillion.
BRAND PROFILE
Vermillion is a brilliant red or scarlet pigment originally made from powered mineral cinnabar. Its pronunciation in Cantonese is similar to Dora’s surname - Chu. Maison Vermillion reflects a mix of Eastern and Western influences and design practices. Inspired by both heritage and romanticism of the West and the delicate of Eastern accents, the look is electric, regal and empowered. The essence of the brand is rooted in rebellion and the power of the femininity. The collections are expertly constructed with couture techniques and mindsets using lace, silks, crepe de chine and contrasted with strong and bold metallic hardware.
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