Kay Li, a Hong Kong-born fashion designer, established her eponymous label offering a line of clean and contemporary womenswear in 2012. She graduated from ESMOD Dubai, the French private school of fashion. She was nominated by the prestigious NOT JUST A LABEL, a UK online platform that supports and nurtures independent fashion designers, to participate in Origin Passion & Belief (Italy) in 2015. She also participated in THE HUB to showcase her collections in the same year. The essence of the label is to produce innovative and wearable pieces that express and accentuate individuality. With the bespoke-quality finish and carefully-selected premium fabrics, KAY LI aims to capture the characters and attitudes of a distinctive woman.